08:30

Registration and coffees

09:00

Intros

Introduction to the day by Jacob Howard FCIM, Chair of the CIM FS Group and Founder, Financial Marketing Insights and intro to co-moderator, Kaila Yates, CMO, Two Jacks Communications

09:10

Welcome to Reuters

Brief welcome

09:20

Navigating Digital Transformation: Challenges and Opportunities

Keynote tech session

9:50

ROI: How do you measure success?

Panel discussion with guests including Gunnar Steven, MD, Head of Marketing & Communications, Pemberton Asset Management and Michael Hunter, Managing Director, Marketing, HSBC Innovation Banking, and Shakeela Williamson, formerly SVP (CMO) Marketing - UK Consumer Bank & EMEA International Personal Bank, Citi

10:20

Coffee Break

10:25

The Editors' View

Leading financial editors will discuss key trends in the markets. Panel to include: Financial Editors from WMG brands such as Reuters, moderated by Jamie Credland, Chief Executive, World Media Group

10:55

Building the Right Team, the Right Way

Panel discussion with marketing experts including Miranda McLean, CMO, Ecommpay moderated by Mark Scott, Exec Director of Marketing and Communications, Chartered Institute of Marketing (CIM)

11:25

Coffee break

11.30

Building a new Account Based Marketing Strategy?

Panel discussion with marketing experts moderated by Tony Jarvis, Principal, EI Advisory.

12.00

Brand Building: Balancing Brand and Product

Join industry leaders as they explore the role of brand, partnerships and top-of-funnel activities in driving marketing success. We'll discuss how to connect the investments made by financial institutions in the brand space to the lower-funnel metrics of product advertising, and examine divergent views on the value and measurement of such activities. Panel of marketing experts including Alison Harbert, Marketing Director, Investec moderated by Rupert Hodson, CEO, Dianomi

12:30

Coffee break

12:40

Different Perspectives

Two providers of innovative marketing solutions for financial services have five minutes on a timer to present their ideas and then both field questions from the audience.

12:55

Route To Revenue

Closing C-Suite Keynote speaker, interviewed by Alexandra Delamain, Global Client Partner, Economist Impact

1:30

Session close and start of Networking Lunch