8.30: Coffee and registration

 9.00: Welcome by Jacob Howard, Chair of the CIM FS Group and Founder, Financial Marketing Insights and introduction to two co-moderators Kaila Yates, CMO, Two Jacks Comms

9.10: Brief welcome by Reuters

9.20: Technology Strategy for Digital Channels in APAC – Keynote tech session discussing the best channels and use of automation in FS Marketing across different countries in Asia Pacific.

9.50: Brand and Purpose: Realising ROI – panel of marketing experts on communicating ROI for branding and marketing initiatives to the board in an ever-changing world.

10.20: Coffee break

10:30: The Editors’ View – Global business. Political volatility. The battle for attention. Join senior financial editors for a sharp look at the key forces shaping 2025 - and how journalism is evolving to keep up. Panel to include financial editors of brands such as The Economist and Reuters moderated by Jamie Credland, Chief Executive, WMG 

11.00: Sports Marketing in FS: The Next Chapter – case study on sports sponsorship in financial services

 11.20: Building a new Account Based Marketing Strategy? – Panel discussion around ABM case studies with marketing experts, moderated by Tony Jarvis, Principal – EI Advisory.

 11.50: Coffee break

 12.00: Different Perspectives – In this expert panel session, hear different perspectives on how events can become a driving force that anchors a dynamic series of marketing and content initiatives. Learn how to create lasting impressions, solidify your brand’s identity, and deliver truly unforgettable moments that inspire and resonate. Featuring Roslyn Casey Shaw, Co-Founder and Chief Commercial Officer, Casey Wishart & Partners and Satwant Wishart, Co-Founder and CEO, Casey Wishart & Partners

12.15: What do CEOs want next from Marketing? – Closing CMO keynote

12.45-2.00: Session close and networking buffet lunch