Speakers and Agenda

We're looking forward to the UAE Financial Marketing Leaders' Summit on 29th April 2025, created by and for financial services marketers to share best practices and promote excellence in marketing. The Summit is sponsored by the Chartered Institute of Marketing (CIM), the World Media Group, EI Advisory and Reuters and very kindly hosted by HSBC.


Speakers and Agenda

We're looking forward to the UAE Financial Marketing Leaders' Summit on 29th April 2025, created by and for financial services marketers to share best practices and promote excellence in marketing. The Summit is sponsored by the Chartered Institute of Marketing (CIM), the World Media Group, EI Advisory and Reuters and very kindly hosted by HSBC.


Lananh Nguyen
Lananh Nguyen

Aimee Peters

Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT

HSBC

Jacob Howard

Chair, CIM FS Group, and Founder

Financial Marketing Insights

Jamie Credland

Chief Executive

World Media Group

Lananh Nguyen

Aimee Peters

Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT

HSBC

Jacob Howard

Chair, CIM FS Group, and Founder

Financial Marketing Insights

Jamie Credland

Chief Executive

World Media Group

Lananh Nguyen
Lananh Nguyen

Zeina Kawas

Head of Marketing, Corporate & Investment Banking (CIB) & Private Bank Middle East & Africa

Standard Chartered

Arif Durrani

Global Content Director, Reuters Plus Studio

Reuters

Shaima Abdulrahman Al Awadhi

Head of Marketing - Wholesale Banking

Emirates NBD

Lananh Nguyen

Zeina Kawas

Head of Marketing, Corporate & Investment Banking (CIB) & Private Bank Middle East & Africa

Standard Chartered

Arif Durrani

Global Content Director, Reuters Plus Studio

Reuters

Shaima Abdulrahman Al Awadhi

Head of Marketing - Wholesale Banking

Emirates NBD

Lananh Nguyen
Lananh Nguyen

Chris Hughes

Editor-in-Chief

Abu Dhabi Finance Week

Roslyn Casey Shaw

Co-Founder and Chief Commercial Officer

Casey Wishart & Partners

Tony Jarvis

Global MD

EI Advisory

Lananh Nguyen

Chris Hughes

Editor-in-Chief

Abu Dhabi Finance Week

Roslyn Casey Shaw

Co-Founder and Chief Commercial Officer

Casey Wishart & Partners

Tony Jarvis

Global MD

EI Advisory

Lananh Nguyen
Lananh Nguyen

Head of Marketing and Communications - GCC

Allianz Trade

Gregg Carlstrom

Middle East Correspondent

The Economist

George Yaryura

SVP, CIB Marketing

Mashreq Bank

Lananh Nguyen
Lananh Nguyen

Satwant Pandher Wishart

Co-Founder and CEO

Casey Wishart & Partners

Isha Chander

Executive Director, Head of Growth & Transformation, MEA, J.P. Morgan Payments

JPMorgan Chase & Co.

John Saunders

CEO

Origination Global

Lananh Nguyen
Lananh Nguyen

Mina Tezcan

Head of Strategic Partnerships

Financial Marketing Insights

CEO

Insight Discovery

Lananh Nguyen

Head of Marketing and Communications - GCC

Allianz Trade

Gregg Carlstrom

Middle East Correspondent

The Economist

George Yaryura

SVP, CIB Marketing

Mashreq Bank

Lananh Nguyen

Satwant Pandher Wishart

Co-Founder and CEO

Casey Wishart & Partners

Isha Chander

Executive Director, Head of Growth & Transformation, MEA, J.P. Morgan Payments

JPMorgan Chase & Co.

John Saunders

CEO

Origination Global

Lananh Nguyen

Mina Tezcan

Head of Strategic Partnerships

Financial Marketing Insights

CEO

Insight Discovery

Current Agenda

Current Agenda

3.00: Coffee and registration

3.30: Welcome by Jacob Howard, Chair of the CIM FS Group and Founder, Financial Marketing Insights and introduction to co-moderator Nigel Sillitoe, CEO, Insight Discovery

3.40: Brief welcome to HSBC - by Aimee Peters, Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT, HSBC

3.50: The Future of Content – key note presentation by Arif Durrani, Global Content Director - Reuters Plus Studio, Reuters on the future of content marketing.

4.20: Refocusing your Marketing Strategy – panel of marketing experts including Shaima Abdulrahman Al Awadhi, Head of Marketing - Wholesale Banking, Emirates NBD, Zeina Kawas, Head of Marketing, Corporate & Investment Banking (CIB) & Private Bank MEA, Standard Chartered and Valérie Chraim, Head of Marketing and Comms - GCC, Allianz Trade discussing the need for review, ‘spring clean’ and streamlining your marketing strategies to maximise ROI in an ever-changing world, moderated by Mina Tezcan, Head of Strategic Partnerships, Financial Marketing Insights

4.45: Coffee break

4.55: Sports Marketing in FS: The Next Chapter panel discussion with speakers to include Aimee Peters, Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT, HSBC

5:20: The Editors’ View – Leading financial editors will discuss macro topics and key trends in regional markets and who have been the perceived financial services winners and losers this year and why. Panel to include: Gregg Carlstrom, Middle East Correspondent, The Economist, Finance Editor, Reuters and is moderated by Jamie Credland, Chief Executive, World Media Group

5.45: Coffee break

5.55: Building a new Account Based Marketing Strategy? – Panel discussion with marketing experts including George Yaryura, SVP Marketing, Mashreq Bank and Isha Chander, Executive Director, Head of Growth & Transformation, MEA, J.P. Morgan Payments, JPMorgan Chase & Co., moderated by Tony Jarvis, Global Managing Director, EI Advisory.

6.20: Different Perspectives – In this expert panel session, hear different perspectives on how events can become a driving force that anchors a dynamic series of marketing and content initiatives. Learn how to create lasting impressions, solidify your brand’s identity, and deliver truly unforgettable moments that inspire and resonate. Featuring John Saunders, CEO, Origination Global, Roslyn Casey Shaw, Co-Founder and Chief Commercial Officer, Casey Wishart & Partners and Satwant Wishart, Co-Founder and CEO, Casey Wishart & Partners

6.35: Future of FinTech – Closing keynote CMO interview panel, moderated by Chris Hughes, Editor-in-Chief, Abu Dhabi Finance Week

7.00: Session close and start of networking

Register your interest

Address

Financial Marketing Insights

InMarketingMedia Ltd

Beaumont House

London

SW20 0LW

Copyright © 2024 Financial Marketing Insights

Address

Financial Marketing Insights

InMarketingMedia Ltd

Beaumont House

London

SW20 0LW

Copyright © 2024 Financial Marketing Insights