8.30: Coffee and registration

9.00: Welcome by Jacob Howard, Chair of the CIM FS Group and Founder, Financial Marketing Insights and introduction to co-moderator Nigel Sillitoe, CEO, Insight Discovery

9.10: Brief welcome to HSBC - by Aimee Peters, Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT, HSBC

9.20: Digital Customer Experience Trends in FS – Keynote tech session

9.50: Refocusing your Marketing Strategy – panel of marketing experts such as Shaima Abdulrahman Al Awadhi, Head of Marketing - Wholesale Banking, Emirates NBD, and Zeina Kawas, Head of Marketing, Corporate & Investment Banking (CIB) & Private Bank MEA, Standard Chartered on the need for review, ‘spring clean’ and streamlining your marketing strategies to maximise ROI in an ever-changing world, moderated by Mark Scott, Exec Director – Head of Marketing, Chartered Institute of Marketing

10.20: Coffee break

10.30: Sports Marketing in FS: The Next Chapter – panel discussion with speakers to include Aimee Peters, Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT, HSBC

11:00: The Editors’ View – Leading financial editors will discuss macro topics and key trends in regional markets and who have been the perceived financial services winners and losers this year and why. Panel to include: Finance Editor, Reuters and is moderated by Jamie Credland, Chief Executive, World Media Group

11.30: Coffee break

11.35: Building a new Account Based Marketing Strategy? – Panel discussion with marketing experts including George Yaryura, SVP Marketing, Mashreq Bank, moderated by Tony Jarvis, Principal – EI Advisory.

12.05: Practical Tips for Content Planning and Automation – Table discussion for 15 mins and then insights shared by the tables.

12.35: Coffee break

12.40: Different Perspectives – Two providers of innovative marketing solutions for financial services have five minutes on a timer to present their ideas and then both field questions from the audience. Featuring Roslyn Casey Shaw, Co-Founder and Chief Commercial Officer, Casey Wishart & Partners and Satwant Wishart, Co-Founder and CEO, Casey Wishart & Partners

12.55: Route to Revenue – Closing keynote CMO/CFO speaker(s)

1.30: Session close and start of networking buffet lunch

2.30: End