3.00: Coffee and registration

3.30: Welcome by Jacob Howard, Chair of the CIM FS Group and Founder, Financial Marketing Insights and introduction to co-moderator Nigel Sillitoe, CEO, Insight Discovery

3.40: Brief welcome to HSBC - by Aimee Peters, Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT, HSBC

3.50: The Future of Content – key note presentation by Arif Durrani, Global Content Director - Reuters Plus Studio, Reuters on the future of content marketing.

4.20: Refocusing your Marketing Strategy – panel of marketing experts including Shaima Abdulrahman Al Awadhi, Head of Marketing - Wholesale Banking, Emirates NBD, Zeina Kawas, Head of Marketing, Corporate & Investment Banking (CIB) & Private Bank MEA, Standard Chartered and Valérie Chraim, Head of Marketing and Comms - GCC, Allianz Trade discussing the need for review, ‘spring clean’ and streamlining your marketing strategies to maximise ROI in an ever-changing world, moderated by Mina Tezcan, Head of Strategic Partnerships, Financial Marketing Insights

4.45: Coffee break

4.55: Sports Marketing in FS: The Next Chapter – panel discussion with speakers including Aimee Peters, Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT, HSBC, Rebecca Dance-Shuker, Co-Founder, Middle East Sports Business Network, and Simon Clegg CBE, MD, Zeus International Management

5:20: The Editors’ View – Global business. Political volatility. The battle for attention. Join senior editors from Reuters and The Economist for a sharp look at the key forces shaping 2025 - and how journalism is evolving to keep up. Panel discussion with Gregg Carlstrom, Middle East Correspondent, The Economist, and Maha El Dahan, Gulf Bureau Chief, Reuters, moderated by Jamie Credland, Chief Executive, World Media Group

5.45: Coffee break

5.55: Emerging Challenges and Best Practices in FS Go-To-Market Planning in the Region – Panel discussion with Georges Yaryura, SVP Marketing, Corporate and Investment Banking, Mashreq and Isha Chander, Executive Director, Head of Growth & Transformation, MEA, J.P. Morgan Payments, JPMorgan Chase & Co., moderated by Tony Jarvis, Global Managing Director, EI Advisory.

6.20: Different Perspectives – In this expert panel session, hear different perspectives on how events can become a driving force that anchors a dynamic series of marketing and content initiatives. Learn how to create lasting impressions, solidify your brand’s identity, and deliver truly unforgettable moments that inspire and resonate. Featuring John Saunders, CEO, Origination Global, Roslyn Casey Shaw, Co-Founder and Chief Commercial Officer, Casey Wishart & Partners and Satwant Wishart, Co-Founder and CEO, Casey Wishart & Partners

6.35: Future of FinTech – Closing key note with Amina Taher, Chief Marketing Officer, Wio Bank interviewed by Chris Hughes, Editor-in-Chief, Abu Dhabi Finance Week

7.00: Session close and start of networking